It is
too easy to get into the trap of the very own zone of digital marketing.
Although, this can lead to a path of complacency as well. It can be a low
rating as well!
Many
companies are fooled into thinking that all the marketing campaigns that they
do month after month, year after year give power-packed results. It has
challenges and there is a thin line which shows that everything is not great.
the sentiment is there and you need to keep the boundaries.
Value4Brand reveals how opportunities have changed and acted as
a fuel in the refinement and the testing procedure. It can build your marketing
and bring you closer to the great performance in a shorter span.
Therefore, we
share a few useful marketing approaches that can help in increasing the
engagement and to diversify your marketing strategies from your competitor
brands.
1.
Proximity Marketing & Beacons
Proximity
Marketing is nothing new. It has been here since 2013. While if we talk about
the dynamics, then the ever-changing technology Has created an impact on
effective marketing methods. You can use the common marketing approach such as
Google Beacons.
2.
Conversational Commerce & Chatbots
Of
course, chatbots do their thing. But, it’s the time of conversational commerce
that has created a bigger picture. However, it diversifies the strategic plans
and strengthens your technology. Well, we don’t have to say this but messaging
is done now on social media apps. Whereas, chatbots help in integrating your
business than external or third-party platforms such as Facebook. It helps in
reaching out to your target audience on these message apps.
3.
Voice Search Optimization (VSO)
If
you’re indulging your brand into a non-paid digital marketing investment; don’t
forget the VSO.
Some of
the statistics are as follows:
* More
than 50% of the population uses voice searches in the year, 2020.
* A
study by a Gartner revealed that more than 30% of the searches will be done
without the screen in the year, 2020
* More
than 72% of the people use voice-activated speakers on a daily basis.
4.
Integrating User-Led Design
Over
the years, the user experience has changed and automatically. It has seen a
holistic approach and is data-driven. However, the project-based services will
directly impact the ROI. User experience has changed dramatically over the
years and evolved from often one-off, holistic and project-based services with
limited commercial or data-driven justification to business-critical design
changes and ongoing data-driven updates that directly impact ROI.
Summary
The
strategic changes are ‘must-haves’. It will definitely strengthen and diversify
your brand from another. The common thread will take you back to the point:
*
Taking action.
*
Create a challenging data that changes the status of the marketing quo.
*
Refine your user experience, experiment with new upcoming technologies and
various other marketing opportunities.
