In the earlier times, people interacted with each
other physically and there were seldom use of phones or any other means of
communication. The reason was lack of infrastructure for budding up of these means.
However, in the present world, interaction could be done through a few clicks
and taps. Social media has not only made us closer to each other but also made it easier to do business. It
is true that an important role is played by Social Media in Online Reputation Management.It helps in assessing
what people are saying about your company online. It is proved that out of all who faced
an undesired issue dealing with a brand, 22% of them is likely to mention it
online. It easily proves that online reputation of a brand directly impacts its
functioning.There
are several other uses of this whole concept.
·
Making People Aware- How many times it has been that you are
just randomly browsing FB or Twitter and an ad or post about a new company pops
up? There are several brands which are new
entrant in the market and have got their initial boost through Social Media
only. An example of this could be OLX,
a marketplace for used goods. People came to know about it solely through Advertisements
and Social Media posts.
·
Knowing and Creating Desired Reputation- At present there are more
than 1 billion users of Facebook. A brand could access its present reputation
by monitoring the posts, what people are talking about, etc. After this, they
could create an ideal plan for enhancing that reputation (if it is good
already)/improving it (in case it’s not what you desire). This could be done by
hiring professionals who are expert in this arena. There are several Digital Marketing Agencies in India
whom you could hire for an ideal Online Reputation management.
·
Responding and Engaging with Negative Reviews- In the earlier times,
people didn’t get to interact with the corporate, however now, they could
interact with them. At the same time, if someone is facing any issues or
posting negative reviews, the company could answer their queries in public.
This vigilance is appreciated by the general public. Through this, the company ends up creating
Customer-centric Reputation over the internet.
Sure, these are only some of the many roles of Social Media in Online Reputation
Management. You can hire Digital
Marketing Companies to get the best services in this field. Reputed digital
marketing agency use social media effectively that helps the brand to reach the
maximum audience and help to get the best return.
