2017 is about to end and social media marketing has witnessed some major change in this year. As we enter into 2018, social media marketing experts have already started planning for 2018. Even companies like Value4Brand, one of the leading online reputation management company in Delhi and others have created strategies for 2018 according to the trend and brand requirement. There are many things that fall under the consideration when creating strategies for social media marketing.
Let us now check 3 top trends we are going to witness in 2018 under social media marketing:
· Rise in the Cost of Social Advertisement:
Creating a social advertising budget is a part of social media marketing which is done by the marketing team. The number of advertisers on social media has increased and so has the cost of social ads-for context, spending on Facebook. The spending of Facebook ads has increased by 74% by the end of 2017. So by entering in 2018, you need to create overall social advertising budget to avoid getting behind the competitors.
· Video- The Major Marketing Stage:
The importance of social media video has increased in 2017, and in 2018, it will take the center stage. Videos on social media generate around 1200% traffic compared to images and text. Video keeps the viewers engaged compared to text messages. According to the social media experts, by 2019 the video will account for 80% of all consumers’ internet traffic. So the social media marketing team has to work hard on video marketing to keep up with the competition.
· Influencer Marketing to Maintain Popularity:
Social media influencers are a great way to expand the market and reach the target audience. In the year 2017, there has been increased in the influencer market. Instagram, LinkedIn, and Twitter are three major platforms where influencers have a huge market. If you're thinking of using influencers for marketing purpose, then make sure to have a partnership agreement in place. In the year 2018, there will be a huge market for influencer and help brands in getting promoted.
About Value4Brand:
Value4Brand is a leading Online Reputation Management and Digital marketing company in New Delhi, India. Backed by the team of digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.
