Facebook is the lifeblood of social media traffic. The
process of acquiring Facebook traffic is neither simple, nor quicker than it
used to be in the early days of Facebook’s popularity.As Facebook is getting
saturated with junk of sales pitches and repetitive types of posts, fans have
started losing attention and interest.
Here are few hacks jotted down by digtal marketing experts
at Value4Brand to help you make your Facebook page a roaring success:
1. Understand Edgerank-
EdgeRank is the algorithm Facebook uses to determine where your post shows up in the news feed and how long
it stays there. There are three main components that you should know about.
- Affinity: By measuring how connected you are with the user or brand, Facebook delivers relevant content based on your ongoing relationship including any relationship your friends have with a certain page.
- Weight: Facebook considers posts with photos or videos more valuable than posts with plain text or links.
- Decay: Content quickly loses value as time passes to avoid irrelevant posts showing up in your feed.
2. Right Timing- Timing is extremely important
when it comes to posting on any social networks.It would be better to post
after work or when people are in transit. These are the times that people are
most likely to check for updates on their social network accounts. The best
time to share on Facebook is noon and a little after 7pm.
3. Proper Call to Action- Your audience
tends to respond better when they are given specifics as to what to respond to.
Ensure you don’t leave them hanging, provide with a proper call to action.
4. Optimize your Facebook Postings- maintaining
a ratio of 1:91:1 for the images on your blog or site is necessary. Have full
control on the description that travels with the photo. It’s a bit manual
activity, but definitely worth following.
The bottom line is that driving relevant traffic to your
blog or website, today, is more challenging than ever. Doesn’t matter what
great effort you put to maintain an excellent website or a blog, without
getting your content shared among others’ Facebook circles, the job is undone.
Here is when Digital marketing experts like Value4brand come into play. At Value4brand we strongly believe that Online Reputation Management and Digital Marketing have a win-win
to achieve best results. Being the experts in Online Reputation Management, we
first analyze your online presence and then suggest the combination of services
that best meet your needs.
For more information check Value4Brand Reviews.
For more information check Value4Brand Reviews.
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